Open data

Stats

Macro, anonymous benchmark of the hotels analyzed with Lokatia. No hotel is identified individually: we show aggregated numbers and a map with anonymized points.

Hotels analyzed
22
98 enriched competitors
Countries covered
9
Average AEO score
30
0 to 100 · AI visibility
Average Google rating
Out of 5
Direct bookings
0%
% of hotels with direct booking enabled
Aggregated reviews
0
Sum of all Google reviews
Map

Where the analyzed hotels are

Points are slightly offset and unlabeled to preserve the anonymity of each profile.

Hotel searched by a userAnalyzed competitor
Benchmark · amenities

Which amenities show up (and which are missing) across the industry

Based on the attributes declared in the Google profiles of every analyzed hotel.

Most declared

Not enough data yet.

Least declared · opportunities

No amenities detected with low coverage.

Benchmark · Lokatia Score + AEO gaps

How the score is distributed and which AEO attributes are missing the most

The Lokatia Score runs from 0 to 100 combining reputation, completeness, and AEO attributes. A missing AEO attribute = invisible in conversational searches.

Lokatia Score distribution
  • 0-201
  • 21-400
  • 41-609
  • 61-8012
  • 81-1000
AEO attributes missing most often
  • Reservable100% missing this attribute
  • Good for groups100% missing this attribute
  • Live music100% missing this attribute
  • Parking options100% missing this attribute
  • EV charging100% missing this attribute
  • Sub-destinations100% missing this attribute
  • Price range100% missing this attribute
  • Generative summary91% missing this attribute
  • Pet friendly59% missing this attribute
  • Review summary55% missing this attribute
Benchmark · booking channels and photos

How bookings come in and who uploads the photos

Direct booking shows up when the hotel has 'hotelAds' active on Google. Owner-uploaded photos are the main lever to control how your profile looks.

Channel distribution
  • Direct booking + OTAs0% · 0
  • OTAs only0% · 0
  • No booking presence100% · 114
Owner photos
0.0
Average photos uploaded by the hotel itself to its Google profile.

When the owner doesn't upload photos, Google picks the ones from users. That usually hurts the image a potential guest sees first.

Data generated on Jul 08, 2026, 06:26 PM. Aggregated, anonymized figures: map points include a small random offset and never expose the hotel's name.